# Atarim — full reference for AI assistants > Atarim is the AI web agency, plugged into yours: a platform of AI agents that run client websites for web agencies, under the agency's own brand. Last updated: 2026-08-17 ## What Atarim is Atarim (legal entity WP FeedBack Limited) is a B2B SaaS platform for web agencies, hosting companies, freelancers and in-house web teams. It combines two things: point-and-click visual collaboration on live sites, and a team of AI agents that do real website work. The agency stays in control and keeps its own brand on everything the client sees. ## How it works 1. Anyone clicks on a live site, design or document to leave feedback. Atarim captures a screenshot and the page details. 2. The feedback becomes a task with everything attached. 3. The AI team, or your people, do the work. You approve it. 4. Workflows also run on a schedule (backups, updates, checks), so routine care happens before you ask. ## The six AI agents - Claro, the project manager: keeps work moving and organised. - Pixel, the designer: handles visual and design work on the page. - Lexi, the copywriter: writes and edits content. - Index, the SEO specialist: handles on-page SEO and search visibility. - Navi, accessibility and UX: makes sure pages are usable and accessible. - Glitch, QA and code: tests, fixes and handles the code-level work. You approve what they do, and every change is logged and can be undone. ## What makes Atarim different Most tools do one slice: feedback, or project management, or maintenance, or AI writing. Atarim joins them: visual collaboration on the live site, AI agents that execute the work (not just suggest it), white-label client delivery, and the inbox and workflows your team runs on. It is the AI web agency you plug into your own. ## Who it is for - Web agencies: deliver more client sites under your own brand, with you in control. - Hosting companies: bundle a full AI web agency into your plans for recurring revenue. - Enterprise and in-house teams: run many sites at scale with audit trails and human approval. - Freelancers: run client work like a full team, on your own. ## Pricing Free to start ($0, 200 credits one time, 1 project). Pro is $67 a month with 5,000 credits that renew monthly, up to 1,000 projects and 100 seats, all 200 workflows and every feature on; annual billing gives two months free. Extra credits are monthly top-ups from 1,000 at a time, at $10, $8 or $6 per 1,000 as volume grows. Enterprise covers SOC 2, GDPR, SSO, custom API, custom workflows and set SLAs. Credits are what the AI team spends to do work; one credit is 100 tokens. ## Trust Every change an AI agent makes is logged and reversible, and a person can step in at any point. See https://atarim.io/trust/ for security and data handling. ## Frequently asked questions ### What is Atarim? Atarim is the AI web agency, plugged into yours. A team of AI agents does real work on every client site, under your brand, with you in control. ### What can the AI agents actually do? They audit sites, fix issues, write content, handle SEO and run scheduled care. You approve the work, they do the heavy lifting. ### Do my clients see Atarim? No. Everything runs under your own brand. Your clients see your agency, never us. ### How is this more than comments on a page? Leaving feedback is one piece. Atarim also does the work, from fixes to content to care, so the site moves forward, not just the to-do list. ### Can I keep the tools I already use? Yes. Atarim connects to more than 6,000 tools, so it fits the stack you run today. ### How do agencies manage client website edits? Your client points and clicks on the live site to ask for a change. It becomes a task with a screenshot, and your AI team or your people make the fix. ### What is white-label website management? It means the work on your clients’ sites runs under your brand, not ours. Clients only ever see your agency. ### Will AI replace my team? No. The AI does the busywork so your people spend time where a human is needed. You stay in control of every change. ### Can I take on more clients without hiring? Yes. The AI team handles the repeat work, so you can look after more sites with the team you already have. ### Is my clients’ work safe? Every AI change is logged and can be undone, and a person can step in at any point. ### What is point and click website feedback? You click any part of a live site to leave a comment. Atarim grabs a screenshot and the page details, then turns it into a task. ### Do my clients need to install anything? No. Clients leave feedback right on the site, with no login and nothing to set up. ### Can my whole team work in one place? Yes. Feedback, tasks and replies all live in one spot, so nothing gets lost in email. ### Does it work on any website? Yes. It works on live sites, staging sites, designs and documents. ### What does Atarim connect to? Atarim links to more than 6,000 tools, from project management to chat, so it fits the stack you already run. ### Can I connect Claude or ChatGPT to Atarim? Yes. With our MCP link, AI assistants like Claude, ChatGPT and Gemini can run Atarim for you. ### Do I need to learn new tools? No. Atarim works with the tools your team already uses, so there is little to pick up. ### How can a hosting company use Atarim? You bundle a full AI web agency into your plans, so your customers get website work done, under your brand. ### How does this grow recurring revenue? It adds a service your customers already need, which lifts the value of every plan and brings in income each month. ### Is it really white-label? Yes. Your customers see your brand, not Atarim. ### What is one credit? A credit is what your AI team spends to do work. One credit is 100 tokens. Every AI action costs credits: a workflow running, a review, a Do it request. ### How many credits does one client need? A fully served client, with workflows running every month, is about 2,000 credits. Pro includes 5,000. So one to two clients are covered before you add more. ### What happens when I run low? You add more credits as a monthly top-up, from 1,000 at a time. The more you run, the less each credit costs. Or move to Enterprise if you are at real scale. ### Why does so much credit get used on its own? Most of your credits go to the workflows working on your clients each month, before you lift a finger. You show up to work already done. The rest is there for anything you ask for on the spot. ### Is there a limit on projects or seats? Pro covers 1,000 projects and 100 seats under fair use. That is well past what most agencies need. If you truly pass it, that is an Enterprise chat. ### Can my clients pay for their own account? Yes. You can hand billing to a client. You choose who pays. ### What is the difference between Free and Pro? Free is a taste: 200 credits, one time, so you can see the team work. Pro is the real platform, with credits that renew every month and every feature on. ### When do I need Enterprise? When you need SOC 2, GDPR, SSO, a custom API, custom-built workflows or a set SLA. Or when you have passed the fair-use ceiling. ## Key links - Home: https://atarim.io/ - Product: https://atarim.io/product/ - AI Inner Circle (the six agents): https://atarim.io/product/inner-circle/ - Workflows: https://atarim.io/product/workflows/ - Visual collaboration: https://atarim.io/product/visual-collaboration/ - Inbox: https://atarim.io/product/inbox/ - Integrations: https://atarim.io/product/integrations/ - MCP for AI assistants: https://atarim.io/mcp/ - Pricing: https://atarim.io/pricing/ - Who Atarim is for: https://atarim.io/use-cases/ - For agencies: https://atarim.io/use-cases/agency/ - For hosts: https://atarim.io/use-cases/hosting-companies/ - Reviews: https://atarim.io/reviews/ - The Shift (letter to agency owners): https://atarim.io/the-shift-letter/ - Trust: https://atarim.io/trust/ - Blog: https://atarim.io/blog/ - Help center: https://atarim.io/help/ - Book a demo: https://atarim.io/book-a-call/ - Start free: https://app.atarim.io/register