This session will uncover how Zapier has built an engaged community of practice by empowering its members, leveraging automation, and prioritizing meaningful value over product promotion. You’ll learn practical strategies to get to know your members, foster deeper connections, and create a space where members contribute meaningfully. By focusing on these key principles, you can transform your community into a thriving hub of collaboration, innovation, and support. This talk will dive into work Rachael has done on the Wizards Guild, Zapier Support Community, and her past ten years in building communities across product, support, and customer advocacy
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Web Agency Summit5
Learn strategies that are working right now from top designers and agency leaders to help you scale, adapt, and thrive in the age of AI and digital innovation.
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FREE Online Event - April 7-11, 2025
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Friday, April 11 2025 at 2:00 PM
Three Ways to Create Community Magic: Lessons Learned from Zapier
Rachael Silvano
Community Strategist
Zapier
About
Rachael Silvano
Greetings! Rachael is a Community Manager hat wearer for over eight years. Over her career, she has become increasingly interested in the ways that Communities engage with their members, the power behind Community data, and the innovation that is pushing this industry forward. Currently, she runs the Zapier Wizards Guild, a Community of Practice focused on helping people use AI and automation together.
In her free time, she’s an avid player of Dungeons and Dragons (ask her any time about her favorite character, a Cat Warlock with a penchant for mischief), attender of thematic parties, and parent to Stewart, a big lab with a bigger heart (and even bigger love of snacks).
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What Exactly Will You Get Out Of Attending This Virtual Summit?
- Generate recurring revenue with proven systems and strategies.
- Deliver your projects on time and keep clients happy.
- Get your clients to quickly deliver content when you ask them.
- Stop working with less-than-stellar customers.
- Learn about your mental health and well-being in these times.
- Free access to all video sessions here on this website.
- Learn how to scale without drowning in projects.
- Understand how to build a brand that attracts high-paying clients.
- Get a look behind the scenes of successful businesses.
- Get a grasp on WordPress security and the risks your clients face.
