In the era of increasing concerns about user privacy and data protection, the digital landscape has undergone significant changes. My talk “Who Stole My Cookie?” delves into the evolving world of cookie-less analytics and the impact of the General Data Protection Regulation (GDPR) on online tracking.
We will explore how businesses can adapt to these changes and develop innovative strategies to collect meaningful insights without infringing on user privacy. As the traditional methods of tracking user behavior through cookies become obsolete, it’s time to embrace new approaches that ensure compliance with GDPR while empowering businesses to make data-driven decisions for optimizing their digital marketing efforts.
