Growth milestones. Big clients. Wins stacked on wins.

But behind every agency that “made it” is a very different story. The messy decisions, the wrong turns, the near misses, and the moments that almost broke everything

In this fireside chat, Jimmy Rosén opens up about the real journey behind building an agency. The lessons that only come from doing it the hard way, what he would do differently if starting today, and the patterns he sees most agencies repeating.

Jimmy is the Founder and President of Angry Creative and has been working with WordPress since 2007. He focuses on the business side of digital transformation, helping agencies move beyond one-off projects into more sustainable, productized models built on long-term client relationships. His core belief is simple. The companies that win are not the ones building more, they are the ones building smarter systems.

This is a conversation about what actually happens when you’re in it, not just the highlight reel. Expect honest insights, practical takeaways, and the kind of perspective that only comes from years in the trenches.

We’ll also open it up for a live Q&A, so you can bring your own challenges into the conversation and get real answers from someone who’s been there.