AI has been handed to SEOs and web developers by default – and most of the advice flying around reflects that. Between the panic, the overnight experts and the outright snake oil, it’s genuinely hard to know what’s real.
This session cuts through the noise with honest, experience-based insight into what AI actually means for your search strategy – what’s changed, what hasn’t, and what web agencies need to be doing right now.
Pete Everitt is a Commercial Search Strategist, Director of SO Digital, and Co-Founder of SEOHive. With 18+ years in search and digital, he specialises in SEO, AI, structured data and commercial search strategy. Pete is a regular speaker on Search and AI, speaking at various events and podcasts in the UK and beyond.