At a time when agencies are facing rapid change across search, AI, pricing, retention, and client expectations, few leaders have a clearer view of where the market is heading than Eugene Levin, President of Semrush.

In this opening keynote, Eugene brings the perspective of someone who helped grow Semrush from a single SEO tool into a global platform used by 10 million people, led it through an IPO on the New York Stock Exchange, and is now guiding the company through its $1.9 billion acquisition by Adobe.

This session will explore what those experiences reveal about the future of digital marketing and what agency leaders should be paying attention to now. With visibility into the behaviour of millions of marketers across billions of keywords, and a front-row seat to one of the most important platform shifts in the industry, Eugene offers a rare combination of operational insight, market intelligence, and long-range perspective.

The conversation will tackle the questions agencies are already asking: whether SEO is truly changing at a fundamental level, what agencies are misunderstanding about AI, how service models may evolve over the next two years, and what the Adobe-Semrush acquisition could mean for the broader agency ecosystem. Attendees will also have the chance to ask Eugene their own questions directly, making this not just a keynote, but a live exchange with one of the few people shaping the future of the industry from the inside.

This is a session for agency owners who want more than trend commentary. It is a chance to hear from a leader who has helped build, scale, and transform one of the most influential companies in digital marketing, and to understand what that level of perspective means for agencies navigating what comes next.