On LinkedIn, many founders and professionals stay stuck in a cycle of inconsistent posting, playing it safe, or overthinking what to say. The result is a vanilla presence that looks fine on the surface but doesn’t build trust or attract the right clients.

This talk shows you how to move from being the world’s best-kept secret on LinkedIn, stuck with a ghost-town presence, to becoming a relatable expert. Someone your ideal clients recognise, trust, and want to work with.

Here’s what will shift for you:

What’s been holding you back from showing up and how to move past your own LinkedIn Berlin Wall of Fear.

How to think about your content so it actually resonates with the clients you want to attract.

What it really takes in 2026 to build trust on LinkedIn and turn visibility into meaningful conversations.