Mary Hubbard, Executive Director of WordPress.org, joins Web Agency Summit 6 for a keynote at one of the most important moments WordPress has faced in years. With WordPress 7.0 landing just weeks before the Summit, agencies get a rare chance to hear directly from the person helping lead the platform through one of its biggest transitions in recent memory.

Mary stepped into the top role during a turbulent period for the WordPress project, bringing deep experience from TikTok, eBay, Walmart, and other major platforms used by millions of businesses. She knows what it means to lead through change, what platform shifts look like from the inside, and what the businesses built on top of those platforms need to know early.

For agencies, the timing could not be better. WordPress 7.0 will introduce major changes to how teams build, collaborate, and deliver client work. Real-time collaboration, a redesigned admin experience, the platform’s evolving relationship with AI and modern site creation. This release is not just another update. It signals where WordPress is heading next.

In this keynote, Mary will tackle the questions agency owners actually care about. How is WordPress adapting to AI and no-code? What does the recent governance drama really mean for agencies trying to build with confidence? Is WordPress under pressure, or entering one of its strongest eras? And what in 7.0 should agencies be paying the closest attention to right now?

This is not a surface-level product talk. It is a chance to hear from the person helping steer the platform that so many agencies still rely on every day. If Eugene Levin brings the big-picture view of where the industry is heading, Mary brings the inside view of the platform many agencies have built their businesses on, and how it is changing in real time.

For any agency that works with WordPress, this is one of the most relevant conversations of the entire Summit.