Have you been confused on how to sell accessibility? Do you not know what to sell or what you should be selling to whom? In this session, you’ll learn how to qualify your existing clients and future leads quickly. You’ll set client specific goals to make accessibility essential to your clients. And then, you’ll get the script to deal with common objections.
April 27 - 30, 2026
running an agency is hard. learn the easy way.
Discover how to grow faster, deliver more, and increase profit... From experts across the industry who have learned the hard way.
The Biggest Event in the Agencies Space
1000
+
Attendees
5
+
Experts Sessions
1
th
Year
Selling Accessibility: Qualify Clients & Package Services for Higher Revenue
Gen Herres
Web Accessibility Specialist
Easy A11y Guide
About
Gen Herres
Gen Herres is an experienced WordPress developer, a DHS Trusted Tester for Section 508, a well-known speaker, and an accessibility advocate. She’s spoken at meetups, on podcasts, at WordCamp US, and WP Accessibility Day, and is an IAAP member. With the EasyA11yGuide.com, Gen helps web agencies to tackle the challenging problem of web accessibility with their builds. She’s helped plugins, themes, and web agencies refine their accessibility processes and websites that real people can use. She also organizes the Baltimore WordPress meetup group.
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