Ever been looking for information online? You click into a website, get frustrated because it doesn’t meet expectations and leave. That’s happening on millions of websites everyday. Evicting great fit customers because the site is too frustrating. 

Accessibility is the answer to “why this site doesn’t meet expectations and is frustrating”. Fixing it fixes revenue for your customers. But not every client has the budget for a full audit and remediation. This session teaches how to prioritize which accessibility fixes have the most impact to make sites easier to keep customers & avoid legal trouble. This is practical, business-focused advice that helps attendees convert simple audits into revenue.