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Friday, April 11 2025 at 10:00 AM

Streamlining Digital Agency Workflows with Custom CLI Tools for Pressable

Tom Rhodes, Tony Hegyes, James Rutherford

Pressable

For digital agencies managing multiple WordPress sites, efficiency, security, and automation are paramount. Automattic’s Special Projects team supports some of the world’s most visible WordPress websites. In this talk, we’ll explore how Automattic’s Special Projects team leverages custom CLI tools on Pressable to expedite site creation, reduce maintenance overhead, and strengthen security protocols. Discover how these internal tools support large-scale operations while enforcing best practices—so your agency can deliver top-tier results, optimize workflows, and maintain a competitive edge in the ever-evolving digital landscape.Happy to discuss how best to position and frame the presentation—along with participating if that’s beneficial—to reinforce both the valuable content we’ve aligned on and the tangible outcomes for agencies that embrace these approaches.

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Tom Rhodes, Tony Hegyes, James Rutherford

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Omnisend enables businesses to create personalized, multi-channel marketing campaigns with email, SMS, and push notifications, making it a popular choice for growing online stores looking to enhance their customer communication and retention.

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Manage multiple WordPress websites from one dashboard. Schedule backups, migrate WordPress website, automate updates, monitor website traffic and SEO.

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Progress Planner is a WordPress plugin designed to help website owners track progress, stay organized, and improve their site’s performance. It includes features like activity tracking, personalized recommendations, gamification, and structured challenges to keep users engaged and on track.

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StellarWP is a brand collective under Liquid Web that develops and manages premium WordPress plugins and solutions. It includes popular brands like LearnDash, GiveWP, The Events Calendar, and iThemes, offering tools for e-learning, donations, event management, security, and more.

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Rocket.net is a fully managed WordPress hosting platform optimized for speed, security, and ease of use. It offers built-in CDN, enterprise-grade security, and automatic optimizations to ensure fast-loading websites with minimal effort.

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Our managed hosting platform is built to help scaling businesses unlock their next stage of growth. With world-class performance and innovative technology designed for WordPress, we provide the tools to turn your vision into reality.

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Greyd.Suite is the comprehensive platform to scale up your WordPress business and build the web empire you’ve always dreamed of. Whether you are a freelancer, agency or large corporation, your WordPress revolution starts here.

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Qboxmail is a premium email hosting platform designed specifically for digital agencies, web hosting providers, and internal IT teams that demand reliable, scalable, and secure email services for their clients and staff. Built with a strong emphasis on performance, usability, and GDPR compliance, Qboxmail offers seamless domain management, advanced security features, and a powerful admin interface to manage hundreds (or thousands) of email accounts with ease.

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Termageddon creates policies for your website or application and automatically updates the policies when the law changes. Whether your business has a basic website, an ecommerce store or a mobile application, protecting your company with legal policies is a necessity.

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MarketGoo is a DIY SEO tool designed for small businesses to improve their website’s search engine ranking without needing technical expertise. It provides SEO audits, step-by-step optimization guidance, and progress tracking to help users increase visibility and drive more organic traffic.

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Mavlers is a full-service digital marketing outsourcing agency that provides scalable solutions across SEO, paid marketing, web development, email marketing, automation, and design. With a team of over 800 marketing experts, Mavlers offers flexible engagement models to help brands and agencies overcome challenges like inconsistent workloads, rising costs, and expertise gaps.

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Thousands of agencies use WP Umbrella to manage multiple WordPress sites from a single place, save considerable time and effectively demonstrate their work value to clients.

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Tucows OpenSRS offers custom solutions to resell domains, professional email, and certificates based on your agency’s unique needs. From a no-code, white-label Storefront you can set up in minutes to a robust, fully integrated API – we have the perfect solution to offer your clients domains.

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Kinsta is a premium managed WordPress hosting provider that leverages Google Cloud Platform’s infrastructure to deliver high-performance, secure, and scalable hosting solutions. Founded in 2013, Kinsta offers features like free site migrations, 24/7 expert support, a custom dashboard, and a global content delivery network (CDN) with 260+ points of presence, serving over 120,000 businesses worldwide.

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Modular DS is a comprehensive WordPress maintenance platform that enables users to manage multiple websites from a single, centralized dashboard. It offers features such as bulk updates for plugins and themes, automated cloud backups, uptime monitoring with instant notifications, and detailed client reporting, all designed to streamline website management and enhance efficiency.

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Crocoblock is a comprehensive suite of WordPress plugins, known as JetPlugins, designed to enhance website functionality and design. Compatible with page builders like Elementor, Gutenberg, and Bricks, Crocoblock offers over 20 plugins, 200 widgets, and numerous templates, enabling users to create dynamic, interactive, and visually appealing websites without extensive coding knowledge.

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WP Steam is a high-performance, scalable managed WordPress hosting platform built for speed and reliability. By leveraging container-based infrastructure, it eliminates the need for traditional VPS or dedicated hosting, ensuring seamless auto-scaling, robust security, and optimal performance for WordPress websites.

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  • Stop working with less-than-stellar customers.
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