In this talk, Aurelio explores where agencies can create the most value in a world where websites are cheaper and easier than ever to produce. As vibecoding turns more people into “web developers”, he argues that the real opportunity is not just in building sites quickly, but in keeping them running, improving and maintained over time. The cheaper a website is to create, the more costly it can become to manage, and that opens the door for agencies to build stronger recurring revenue through care plans and long-term support.

He also looks at why making knowledge more accessible does not weaken agencies, but often strengthens them. More clients can now attempt things themselves, but that often leads them back to the providers they trust when they realise their own time is more valuable than the effort of figuring it all out alone. In a world where information is abundant, trust becomes the thing people are really paying for.

Finally, Aurelio makes the case that automation is only as powerful as the expertise behind it. If an agency’s craft is solid, automation can multiply its output, margins and impact. If it is not, it simply scales weak work faster. This is a talk about why genuine expertise matters more, not less, in an AI-driven industry, and how agencies that combine real skill with the right automation will be the ones that grow.