Most agencies are experimenting with AI tools and agents. Lone Rock Point went further and onboarded an AI agent just like we onboard new employees (the human kind, lol).

This session is the story of adding a functioning member of the Lone Rock Point team using OpenClaw. It has a name, a role, a personality, access to the agency’s systems, and actual responsibilities: morning briefings, pipeline monitoring, meeting prep, weekly reporting, social media management, and more. It even has it’s own phone number. This isn’t a demo of ChatGPT prompts or Claude code skills. It’s an alternative approach that feels different.

The result is integrating AI as an actual team member into the daily rhythm of an agency. Hear what changes when you stop treating AI as a utility and start treating it like a colleague. Attendees will leave with lessons learned from the setup process and a clear picture of what’s possible right now for agencies of any size.