The world’s biggest e-commerce brands spend millions testing and refining the features that drive discovery, conversions, and loyalty. As a WordPress agency, you don’t need their budget to deliver the same results for your clients.

In this talk, Katie Keith, founder of Barn2 Plugins, breaks down four real-world case studies from major brands, unpacks the features that are actually moving the needle, and shows you exactly how to replicate them on WooCommerce client sites using the right plugins. No guesswork, no bloated custom builds. Just proven patterns you can put to work immediately.

Whether you’re scoping a new project or looking for ways to add serious value to an existing one, you’ll walk away with practical features to build into your standard recommendations and a set of high-impact extras to pitch to clients who want to take their store further. This is the kind of talk that pays for itself on your next proposal.