Wednesday, 11th DEC | 11:00AM (EST)
Building Websites in Record Time
Andrew Palmer is the founder of Elegant Marketplace, which is what he’s mainly known for – but he also runs the web design agency, Somebody’s Hero.
He has made huge waves in the WordPress industry with Elegant Marketplace and has been an advocate for Atarim since we started.
When he was just starting, Andrew used to talk to clients on the phone to discuss amendments – a hangover from his print days. Over time, they then progressed to email, with a good many customers using other mediums such as text, Messenger, and WhatsApp.
We’re all too familiar with those annoying short messages like – “I don’t like the blue, could it perhaps be a bit blue-er?”
Which means you have no idea what the client wants, so you’re left either just trying to guess – or embark on a back-and-forth volley of messages to try to work it out.
“We’re completing more websites on time, all of the time – more than ever before.”
As far as his web design business was concerned, he was planning to stop building websites altogether. His agency is now capable of shipping far more websites than they ever could before.
“We’ve probably built 5 projects this month already, and it’s only the 19th. The average number of projects has doubled. And since we’ve implemented Atarim into our web design process, we’ve 10x’ed our profitability.”
Beyond project turnaround time and profitability, Atarim has also made it easier to sign clients up to maintenance plans because it’s literally support built right into their website.
People know that if they need to get a hold of Andrew or his team to fix or edit something, they can easily do so without ever leaving their website.
“I also play golf 3 days a week, again.“
Andrew’s administrative tasks were massive. People used to print out the website and write their feedback on it, or send an email with a JPEG with annotations he’d have to decipher.
While now, with Atarim, he’s no longer required to interface with his team and understand what clients are saying since his team can safely correspond with them directly.
When people use Atarim, he no longer has to do anything.
The Central Dashboard now acts as his project manager so he doesn’t even need to tell people what needs to be done anymore. The real result of this is that Andrew now only gets emails such as:
His time is no longer consumed by task-based work anymore. Andrew can focus on helping clients with work that truly does require his attention to maintain and build deeper relationships with them.
Andrew primarily uses WordPress, apart from a few ecommerce stores where Shopify is a better fit.
Other project management software such as Asana, Basecamp, and Trello are great for minor updates, but they provide a terrible experience because you have to log into another system that is completely separate from your actual website to try and explain what’s going on over there.
Getting granular, in the way that you can do in seconds with Atarim, just isn’t possible.
“100% as soon as I could get a hold of the first version I knew I wanted this – I knew it would change the way I work with my 300+ clients.”
It’s really turned projects around entirely. Installing Atarim on a live client site that had pretty much failed due to the lack of content from a totally non-responsive client of around 6 months, he emailed them to say use this – and within ten working days all of the copy, amendments, and images were uploaded, proofed and approved.
And even for clients who are somewhat technically-challenged, they’re able to familiarize themself with the tool in around 5 minutes.
