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How to Find Your Web Design Niche

Web designers often find it difficult to stand out from the crowd and find a niche for their services. At first, niching down might seem like a counter-productive approach, especially if you are looking to expand your client list. 

However, this is one of the smartest business decisions that you can make. Instead of being a “jack of all trades” you could focus on becoming a “master of one.” 

Many agencies have great success when they specialize and find a demographic & ideal customer profile that they’re really able to do consistently great work with.

What is a Web Design Niche?

Simply put, the definition of niche is a “specialized market.” When we talk about a web design niche, we are simply talking about designing websites for a specific niche, such as a financial services provider, photography, or any other industry that you can think of.

Instead of designing websites for any client that you come across, selecting a web design niche means you focus on one specific industry, and hone your design skills in that particular niche. 

Unfortunately, many web designers find it difficult to select a profitable web design niche. At the end of the day, it’s not just about selecting a niche that you enjoy working in. There are several important factors that you need to take into account when selecting a web design niche. 

Niching down helps you enhance your perceived expertise towards clients and lets you build more credibility within a specialized market. It’s an excellent way to maximize your revenue and find long-term clients. 

How to Find Your Web Design Niche in 7 Steps

Now, here are seven simple steps that will help you find your web design niche.

1. Find a Niche That’s Interesting and Profitable

finding interesting and profitable web design niche

The first and most important factor you need to consider is the amount of money that you can make by focusing on a specific niche. When selecting a niche, you need to consider two important filters:

  • Can it make you money?
  • Does the niche seem interesting to you?

For instance, if you work with SaaS businesses and like creating dynamic websites for businesses, you might want to select that as your niche. At the end of the day, you are running a business, and it’s important that you are able to generate a decent income from your web design projects. 

If you have little interest in the niche, there’s no reason to choose it. Similarly, you need to evaluate whether there’s enough money to be made in that specific niche. This is, of course, a highly subjective factor, but it’s something that you need to consider when you are just getting started. 

If you are working with clients from several niches, which ones pay you more? Which projects do you really enjoy working on? These are a couple of questions that will help you figure out what you want.

2. Decide Whether You Want to Go Remote or Local

remote or local web design niche

When you are working online, you don’t really have to worry about restricting your services to a specific area. However, when you’re looking to find a web design niche for your business, you need to decide whether you want to work remotely or work primarily with local businesses.

Many web designers like working with local businesses as it allows them to meet with their clients face to face. It also lets you pitch to clients in person. If there are a lot of organizations in your area that need web design services and you see a potential market, you might want to consider going local.

However, since the onset of the COVID-19 pandemic, even local web design agencies are expanding their operations to larger regions and going remotely. There are plenty of tools that you can use to prepare presentations or pitches and target clients across borders.

3. Evaluate Your Previous Projects

evaluating previous projects

Another important factor that can help you identify your web design niche is to look at projects you have completed in the past. Most web designers don’t even realize that they have begun to specialize in a particular niche until they look back on the work they’ve done.

If you have been working with clients from a specific niche for a while, you might want to consider looking at that as a potential niche. Think about whether you are good at the work, and whether you get paid a decent amount for it. Also, think about how you can utilize your skills to match that niche even better so you can become a true expert in it.

However, if you can’t find a pattern in the work you have done before, you might want to consider the clients that you really enjoyed working for. If you go for a niche that you have already worked in, you’ll already have a better idea about the demand that exists within that market. 

This will help you better understand whether there’s potential to grow in that particular niche or not. More importantly, your existing clients might be able to refer you to others in that same niche.

web design trends evaluation

You can’t ignore what’s going on in the market right now. If you are looking to identify a niche, you have to take a look at what’s going on in the web design industry as a whole. For instance, many businesses are looking to redesign their websites to make them more accessible and compliant with local laws. 

This might be something that you could focus on, after all. By focusing on web design trends within specific industries, you can get a better understanding of which niche to select. Plus, it always pays to keep in touch with what’s going on in the industry. 

It increases your chances of getting pitches accepted and shows that you are willing to make the effort to remain in the loop with what’s going on in the industry at large. 

5. Do Your Research About Different Niches

research on various web design niches

It’s unlikely that you’ll be able to pick your niche from the get-go. In many cases, web designers have to carefully weigh the pros and cons before they are able to decide. 

That’s why you need to do comprehensive research about different niches and then decide. Remember, when making this decision, you shouldn’t just think like a web designer; you need to think like an entrepreneur too. 

For instance, you might be interested in making websites for mom-and-pop stores. But, what if there are just not enough clients in this niche? Or, what if you can’t find enough clients that are willing to pay a decent amount for such services? 

When comparing different niches and researching your options, you need to analyze your decision carefully. Consider the following factors:

  • How much competition will you face in this niche?
  • What’s the average pay per project you can expect?
  • Is the niche big enough or will you find it difficult to get clients?

How do you go about your research? Well, it pays to join a few forums or Facebook Groups. Talk to a few people or check out a few freelance platforms like Upwork or Fiverr to get a better understanding of different niches.

6. Check Web Design Styles in Your Preferred Niche

decide on web design style in web design niche

Most web designers have a specific design ideology that they tend to follow. Do you think that your skills as a web designer will improve if you select that particular niche? 

Before you decide on any particular niche, take a look at popular websites within that particular industry. This will give you a better idea about whether your skills will be particularly suited to that niche, or if you need to look elsewhere. 

Try to identify your prospective audience’s pain points within the niche. Do you think that you can do a better job of resolving these problems? Does it play to your strengths? These are important factors that will help you determine the best option. 

7. Decide Specialty Services to Offer Your Clients

deciding on web design service

By this point, you should have a fairly better understanding of what niche you want to focus on. However, before you lock in your decision, you need to figure out what specialty services you can offer to your clients. 

When evaluating different niches, try to identify gaps that you can cover. As the needs of your clients continue to change, you will have to add new services to your portfolio. But, when venturing into a different niche, you need to set yourself apart from the competition.

You can do that by offering a unique service that others aren’t generally offering. Think about it; what can you do differently? Or, what can you offer to your clients that they might need? 

Is Web Design Still in Demand for 2022?

Web design is as relevant as ever before. Going into 2022, you can expect it to become even more important. As more and more businesses focus on moving their services online, web designers are likely going to have their hands fall.

According to the Society of Digital Agencies, 77% of agencies are of the opinion that a poor website user experience is a serious weakness for clients. With Google paying more and more attention to how your website looks, you can expect a lot of demand for web design in 2022. 

What Are Some Good Web Design Niches?

If you can’t figure out which niche to go with, here are a few that might interest you. 

Construction Companies and Architectural Firms

Construction businesses and architectural firms always need websites for their new clients or projects. If you have a bit of know-how about this industry, you could definitely niche down in this sector. 

Law firms, lawyers, and consultants also need websites. They use their websites to generate more interest and get more leads. 

eCommerce Store Owners

There’s limitless potential in this field, but there’s also quite a bit of competition. However, if you are good at designing eCommerce stores, you could easily make a lot of money in this niche. 

Online Course Creators and Influencers

Online course creators and influencers are always looking for web designers that can create high-converting landing pages and websites for them. If you have worked for a few course creators in the past, there’s potential for referrals here too. 

Real Estate Websites

There’s a ton of real estate agents and agencies that are looking for new websites, as the presentation of their offerings plays a huge role in getting more clients. If you can design their website better than what their competitors have, this niche might just be your golden goose.

Hair and Beauty Saloons

Another niche where the presentation of offerings is crucial for getting more clients. Beautiful design with a little bit of local SEO, and you should have tons of satisfied customers.


Even though it doesn’t seem like it, blogging is still rising and becoming more and more popular. However, design and user experience play a huge role for bloggers in terms of ranking so this is a very good niche with plenty to do.

User Experience & User Design (UX/UI)

To move a bit back from business-type niches, UX/UI design is in high demand and if you focus solely on that there’s definitely plenty of work to be done and a never-ending road of learning new things and improving your skills. 

Being able to improve the experience of users on existing design requires hawk-eyed with out-of-this-world attention to details, but with the right education, persistence, and a bit of experience, you can get there!

Landing pages

Landing page design is in huge demand regardless of the businesses as they are the key for converting visitors into customers. Specializing in designing landing pages with high conversion rates is definitely super profitable in a longshot, but after a few clients and stats from their feedback, we’re confident that you’ll be in high demand as well!


Finding a web design niche is not as easy as it looks. It’s definitely not a decision that you can make overnight. There are quite a few factors that you need to take into account as it’s going to set the tone for the future of your company. Therefore, it’s important that you carefully consider these factors before you make a decision!

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