WordPress is one of the most versatile and customizable content management systems in the world. If there’s something you want to do with WordPress, there’s probably a plugin for it.
It doesn’t matter what you’re looking for, from user management to website security or SEO optimization, there are plugins available for everything. With more than 54,000 plugins in the official directory, you can pretty much customize every aspect of your WordPress experience.
Agency owners who manage different websites for their clients should definitely take advantage of these plugins to streamline operations and introduce efficiencies in their workflows.
But, which WordPress plugins are the best for agencies? Here’s our list of the top 14 WordPress plugins for agencies in 2022.
It’s not because it’s us, but Atarim’s WordPress integration is one of the best solutions for agencies working with clients.
Atarim was originally created as a visual feedback tool to help agencies and developers communicate better and address clients’ needs in a quicker and more efficient manner.
With time, Atarim continued to evolve, until we decided to move to a full SaaS model. Atarim makes it incredibly easy for agency owners to manage websites. Two key components are:
- The client interface plugin
- The Agency Dashboard
The plugin must be installed on the clients’ website, and automatically links to the Agency Dashboard. The plugin allows clients to visually click on any part of their website, including wp-admin screens, and leave comments.
When a screenshot is taken, the agency receives all important details, including the screen size, the browser version, as well as a button to direct them to the request in the Agency Dashboard.
Atarim also has a Task Center that hosts all important tasks and requests made by the client. This reduces back-and-forth and allows agencies to delegate tasks, manage turnaround times, and improve client satisfaction across the board.
- Shows important statistics depending on critical tasks to make informed decisions.
- View your teams’ activity over the past 24 hours.
- Assign, manage, and view tasks for different team members.
- Add, edit, or view comments for specific tasks.
- Customizable Kanban boards to view workflows and identify bottlenecks.
- Adding a website is incredibly easy: just install the client interface plugin.
- Graphic Feedback Tool to get accurate feedback from clients.
- View different clients’ websites from a single dashboard.
We have multiple packages in our offer, so make sure to check them out and book a free 15-minutes demo!
ManageWP is arguably one of the most helpful WordPress plugins for agencies, second only to Atarim. ManageWP greatly simplifies website management, sparing you the hassle of creating login spreadsheets or using password managers to log in and manage different sites.
Once you add the websites using ManageWP, they will show up on a single dashboard. You can get a quick overview of what’s going on, and seamlessly log in with a single click. ManageWP lets you add unlimited websites for free.
It’s a fantastic tool for growing agencies that have to manage different websites. ManageWp helps save valuable time and also comes with a series of premium add-ons to improve website management.
- Uptime monitor
- Safe Updates automatically creates restore points before you update a site.
- Comes with Sucuri Security Check to ensure your sites remain clean and free of viruses.
- Google Analytics integration
- You can sync website changes between live environments and localhost with a single click.
- 1-click login to all websites using the centralized dashboard.
ManageWP has a free tier, and you can add upgrades to it as you grow. For instance, backups cost $2 per website for single websites. If you are managing more than 25 websites, you might want to go with their Bundle offering.
If you want the all-in-one package, you will have to pay $150 per month, which is significantly higher than Atarim.
3. Rank Math
Your clients trust you to develop and optimize their websites. Rank Math takes away the legwork and allows you to optimize your clients’ websites within minutes.
Once you install it on your client’s site, it automatically verifies the site’s settings and recommends the ideal settings for optimizing performance. It also has a fantastic SEO analytics module that takes information from Google Search Console and shows it right in your admin dashboard.
Rank Math also has a Client Management dashboard built in the Account Area. The dashboard allows you to easily monitor SEO performance for different client websites on which Rank Math is installed and activated.
This is possible with a Rank Math PRO account. You can easily view all connected websites, monitor stats, and SEO performance through a centralized dashboard.
Besides the PRO plan, what really separates Rank Math from all other SEO software is its Agency plan — it’s the ultimate solution for high volume agencies and with it, you can support up to 500 websites and track up to 50,000 keywords.
- Incredibly easy to set up
- Simple interface that puts relevant information at your fingertips.
- Rank Tracker helps track website ranking.
- View ranking keywords for posts from within your WordPress dashboard.
- Content AI helps you optimize content better for your clients.
- Comprehensive SEO Analytics Module to optimize websites.
Rank Math has a free version that you can download for your website. However, this isn’t much for agency owners. Paid packages include:
- Pro – $59/year
- Business – $199/year
- Agency – $499/year
4. Gravity Forms
Gravity Forms is one of the best form builder plugins on WordPress. Agencies are often tasked with creating forms for their clients. Using an intuitive plugin like Gravity Forms makes it easy for agencies to quickly create great-looking forms.
Gravity Forms uses a drag and drop builder to help agency owners build WordPress forms. It’s compatible with WordPress Multisite, letting you create and share forms as you see fit.
It’s also WCAG 2.0 AA compliant, so you don’t have to worry about excluding audiences. On top of that, you can also apply custom CSS to really make your forms stand out.
The best part about Gravity Forms is that it allows you to securely collect and analyze data to better understand your audiences. You can also route data to different places, such as a CRM, Zapier, or email.
- Allows digital signatures
- You can add calculations within fields
- GDPR compliant
- Supports Google reCAPTCHA v2 and v3
- Integration for popular payment processors like Square, Stripe, and Mollie.
Gravity Forms offers three license plans:
- Basic – $59/year
- Pro – $159/year
- Elite – $259/year
Alternative: HappyForms is very similar to Gravity Forms, so if you’re looking for a forms plugin, HappyForms is an excellent alternative!
ShortPixel is an excellent image optimization plugin designed for WordPress websites. It automatically resizes and optimizes images to improve website speeds. The WP plugin lets you optimize images directly from the WordPress Dashboard.
ShortPixel is ideal for agency owners as it lets you quickly optimize past images installed on your clients’ websites. Batch automation reduces image optimization times to a few seconds at most, increasing speeds and reducing bandwidth usage drastically.
- Incredibly fast image optimization
- Converts PNG and GIFs to JPEGs
- AVIF and WebP formats served automatically to compliant browsers.
- Large images can be scaled down automatically without compromising on quality.
- Load images directly from a CDN to optimize loading times.
ShortPixel uses tiered pricing, starting from a free plan that lets you optimize 100 images a month. The most expensive plan costs $1,000 per month and lets you optimize 16 million images a month, and gives you 24 TB of CDN traffic.
Members is one of the most popular WordPress plugins for agencies, and for good reason. It lets you easily manage and edit user roles, instead of sticking with the six pre-defined roles.
With Members, you can easily customize each role and its capabilities, allowing you to set permissions to restrict content for specific users. It is incredibly simple to use and has a very basic UI.
Members let you unlock features that were traditionally available to developers who knew how to code. Since agencies usually work with several users, Members is a great way to manage permissions for team members working in the backend.
For instance, you can limit content writers from accessing administrative plugins, whereas developers can only be granted specific plugins that they need to work with.
- Very simple and effective Role Editor
- Lets you create several User Roles
- Manage content permissions for each user role
- Shortcodes to help you manage access to content
- Integrates seamlessly with other plugins.
Members is completely free to use.
7. Advanced Custom Fields
Advanced Custom Fields is a fantastic WP plugin that lets agency owners and developers gain full control of their WP edit screens. It allows you to add new fields throughout WP.
It can save a great deal of time for agencies that often struggle with the native custom field interface in WordPress. Advanced Custom Fields unlocks greater functionality and lets you create new fields within seconds.
You can always edit settings to see how the field looks. With over 30 field types pre-built, Advanced Custom Fields is just what you need to quickly create new fields for your clients.
- Very easy to install
- Lets you easily create extra content fields
- Create customizable ACF blocks to build bespoke solutions for clients.
- The Options page lets you add extra admin pages to further edit ACF fields.
Advanced Custom Fields has a free WP plugin. However, agencies might want to choose a paid plan to unlock full functionality. Options include:
- Personal (1 website)- $49/year
- Freelancer (10 websites)– $149/year
- Agency (unlimited websites) – $249/year
Autoptimize is a godsend for agency owners as it makes website optimization incredibly easy. At its core, Autoptimize quickly aggregates, minifies, and caches styles and scripts.
Autoptimize is an excellent choice for developers, as extensive API is available so you can easily customize and tailor the plugin to meet the needs of your clients’ websites.
It automatically concatenates scripts and styles and minifies the HTML code, all of which improves website performance dramatically. Autoptimize will save you a great deal of time when optimizing sites for your clients.
- Quickly removes unnecessary code from websites.
- Lets you lazy-load images.
- Preloads fonts in the head to increase speeds.
- Cruft removal to reduce page size and increase loading speeds.
- Aggregates files and scripts to reduce network requests.
Autoptimize is a free WordPress plugin.
9. Sucuri, Wordfence or Malcare
Security always comes first especially if you’re running the agency — the last thing you want is some of your client’s websites going down.
Sucuri is one of the best WordPress security plugins that can help you protect your and your client’s websites. You can expect your clients to approach you for hardening their website’s security, and Sucuri is a fantastic choice for this purpose.
With their agency plan, you can easily manage more than a thousand domains from a single dashboard. They also offer custom malware removal and monitor websites regularly to identify and mitigate threats in real-time.
Besides Sucuri, there are a few more really good security plugins such as Wordfence and Malcare.
Their features are very similar, and prices vary as well, but whichever out of these three you get, you will most certainly have the best WordPress security.
In case a website gets hacked, Sucuri, Wordfence, and Malcare already have experts waiting for you to reach out to them so they can take care of the problem.
- Security hardening options to improve website security in specific areas.
- Regular malware scanning
- Post-hack support
- Firewall integration
Sucuri, Malcare, and Wordfence all have free plans, but if you want the data and security on the top level you will need to upgrade to some of the premium plans they have.
OptinMonster is an excellent plugin that’ll help you improve conversion results for your clients. It is a robust marketing plugin that can help agencies grow email lists for their clients, reduce cart abandonment, and maximize revenue from each visitor.
OptinMonster lets you create interactive forms that are geared for conversions. It also offers innovative page-level A/B testing designed to offer improved data analysis for your clients.
For agencies, OptinMonster offers custom branding solutions (removes all OptinMonster branding from the plugin and adds your own), and also gives agency owners the option of creating sub-accounts and managing permissions for each user.
- Drag and drop builder
- Geo-location targeting
- Create custom exit-intent popups
- Run targeted campaigns and set specific conditions
- Integrations with all popular apps and marketing platforms like Mailchimp, Drip, and Salesforce.
OptinMonster offers four payment plans, though agencies would benefit from the Growth plan.
- Basic – $9/month
- Plus – $19/month
- Pro – $29/month
- Growth – $49/month
11. Elementor, Beaver Builder, Bricks or Oxygen Builder
Page builders are ultimately the best way to build websites these days, and if you’re running the agency, you’ll probably want to get some of these page builders as they are currently the best ones on the marketing.
Elementor is probably the most popular WordPress plugin on this list. It is the number one website builder that you can use to build websites for your clients.
The no-code interface is incredibly easy to use, and Elementor is jam-packed with pre-built templates, widgets, themes, and other options.
If you need a versatile website builder with simple drag and drop functionality and a plethora of options, you can’t go wrong with Elementor. It is incredibly versatile, and there are a host of additional add-ons that you can choose to really enhance your experience with Elementor.
If you’re planning to let clients make edits directly on the website, then you’ll probably want to go with Elementor.
Besides Elementor, Beaver Builder is also another amazing solution for building websites. It’s super simple to use and compared to Elementor it is more expensive and has fewer pre-made templates.
However, some users prefer not having a ton of options and love keeping things concise, so if this is the case with you, Beaver Builder will most definitely serve its purpose.
Even though it’s technically not a plugin but a theme (and a super fast one truth to be told), Bricks builder is growing rapidly thanks to the amazing results it delivers.
It looks very similar to Elementor and it’s definitely still in development, but if you’re a developer running an agency that focuses mostly on building websites, then Bricks might be just the option for you.
Last but not least, Oxygen builder is another amazing page builder that had great success in 2021.
Compared to others, Oxygen is a bit more complicated and not so beginner-friendly, but the freedom that it provides proved to be something users really liked, which resulted in Oxygen builder skyrocketing past year.
12. Akismet Anti-Spam
Akismet checks all comments on your clients’ websites, including submissions via contact forms, and removes all spam. It also protects your website, preventing it from publishing any malicious content that might affect rankings.
All comment spam captured by Akismet can be reviewed from within the WP dashboard, in the “Comments” section. If your clients are constantly complaining about spam comments, you can easily install Akismet on their sites to filter such stuff out.
- Automatically checks and filters spam comments and content.
- Discard feature that automatically blocks harmful spam, saving disk space in the process.
- A status history option is available with each comment.
Akismet is free to use for non-business sites. For agency owners, several packages are available.
- Plus – $8.33 per month, billed yearly.
- Enterprise – $41.67 per month, billed yearly.
- Enterprise Plus – $208.33 per month, billed yearly.
13. Cloudflare Integration
Even though it’s not a plugin, Cloudflare today plays a big role in page speed optimization in the way how content is delivered to the end-user.
This is exactly what Cloudflare is — a content delivery network (CDN) and security service.
Growing your website today in terms of traffic almost makes no sense without CDN service, and Cloudflare is ultimately the best solution.
- Security for web applications, APIs, and any type of websites
- Highly customizable CDN where you can decide on your own how you want your content to be cached
- Saving your bandwidth, which means that bandwidth savings are increased
- Special ecosystem and CDN setup tuned for video
- HTTP/3 support
Cloudflare has various plans but all of them have a rich free plan that most users will find more than enough. If you’re running a regular website and decide to connect it to WordPress, it’s likely that all you will need is a free plan.
HubSpot WordPress plugin is one of the best CRM, sales, and marketing plugins out there for agencies who are looking to simplify their processes and grow their business as lean as possible.
The plugin basically allows you to use HubSpot’s tools within a WordPress website and if you haven’t heard about HubSpot before, here are some of the features you can get from their tools and with their WordPress plugin:
- Email marketing
- CRM and contact management in WP
- Marketing automation
- Live chat & chatbots
- Forms & popups
- Analytics + exit intent
The best thing about this plugin is that you can integrate it with over 1030 apps, so basically, you will get an all-in-one solution that will allow you to simplify data management processes and focus more on improving your product.
HubSpot has various pricing plans tailored to fit almost anyone, but they also have free versions of their software that you can explore and see if it’s the best choice for you.
These are some of the most popular and commonly used WordPress plugins for agencies in 2021. Which ones are you using to streamline operations in your agency? All of these plugins are designed to streamline operations and save you time and effort, especially when working with multiple sites.