Resources to grow a better agency.
Field notes on running an AI web agency: growth, automation, real client work, and what we are learning as we build.
Running An Agency
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How to Sell AI Visibility Audits to Clients
Learn how to offer AI SEO services by selling AI visibility audits to clients, including what to include, which tools to use, and how to price
Vito Peleg
8 min read
How to Raise Your Prices Without Losing Your Best Clients
When I first put my care plans together, the basic one was around $100 a month. Plenty of my clients started there. Over the next year
Vito Peleg
14 min read
How to Structure and Price WordPress Care Plans (Without Adding Staff)
Most agency care plans, including the first ones I sold, run on the empty gym membership model. 😅 The gym wants as many members signed up
Vito Peleg
8 min read
How to Sell GEO Services to Clients (and Actually Deliver Them)
Someone types a question into ChatGPT or Google, gets a full answer right there on the screen, and never clicks through to the site that answer
Zachery Mimbs
14 min read
Fixing the $10/Hour Agency Trap: How Automation Protects Your Margins
You quote 100 hours at $10,000, which puts you at $100 an hour on paper, so you send the proposal feeling pretty smart about it. Then
Vito Peleg
10 min read
What Model Context Protocol (MCP) Means for Web Agencies in 2026
What Is Model Context Protocol (MCP) in Plain English? The last time we overhauled our help docs, the featured images alone took a month because of
Vito Peleg
7 min read
Why AI Didn’t Actually Speed Up Your Web Projects
You went all in. You’ve got the subscriptions, you’ve built the prompt library, and you can put together a page in an afternoon that used to
Vito Peleg
5 min read
Why Web Design Projects Take So Long (When the Work Only Takes Days)
Finished the build in an afternoon but the project ran two months? Vito Peleg on handoff delays, the invisible cost, and why it isn't your fault.
Vito Peleg
5 min read
What Web Agency Owners Actually Earn Per Hour: I Asked 50 of Them
Vito Peleg asked 50+ agency owners what an hour of their time really earns. The answers landed at $7.50–$13. Here's how to work out yours.
Vito Peleg
4 min read
How to Find Upsell Opportunities in Your Existing Client List
Mobile-friendly, GDPR, Core Web Vitals, accessibility — now agents. Vito Peleg on the recurring upsell every client needs, and why you keep missing it.
Vito Peleg
5 min read
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