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Field notes on running an AI web agency: growth, automation, real client work, and what we are learning as we build.

Featured Uncategorized

WordPress Audit Logs Explained: Practical Guide for Agencies

Learn how WordPress audit logs improve visibility, security, and troubleshooting. A practical guide for agencies managing multiple client sites.

Vito 9 min read
Atarim News

Treat every client like your only client: Atarim V5 is here

Atarim V5 is the AI web agency, plugged into yours. It plans every client’s site, handles the routine work and brings you new work, scoped and

Vito Peleg 10 min read
Design

The One-Sentence Fix That Showed Us How Agencies Should Use AI

We wanted to find out what human-in-the-loop AI actually looks like on a client’s live page: whether an AI would take on a real change and

Vito Peleg 6 min read

Case Studies

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Case Studies

How Gary Cut a 4 Month Project Down To Just 4 Weeks!

Gary started out as a designer in the early 2000s and became a Creative Director while working for a large design agency. Realizing he had the

Vito Peleg 5 min read
Case Studies

How Daniel Immediately Started Saving 3 Hours Every Day With Atarim

Daniel Todd is the founder of Proactive Code, which started around 5 years ago with a few clients which have grown from companies with a handful

Vito Peleg 4 min read
Case Studies

Andrew Doubled His Agency’s Monthly Capacity & Multiplied Revenue With Atarim

Andrew Palmer is the founder of Elegant Marketplace, which is what he’s mainly known for but he also runs the web design agency, Somebody’s Hero.  He

Vito Peleg 4 min read
Free playbook
The proactive agency playbook

Steal two hundred agency workflows.

The two hundred things it takes years of expensive mistakes to learn, written down as workflows you can run from day one. Get the playbook, free.

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Leadership

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Leadership

I’ve watched this industry “die” four times since GeoCities. Here’s My Take.

I’ve been building websites since I was 14, back on GeoCities (remember that?), so I’ve watched this industry panic before. Quite a few times, actually. Drag-and-drop

Vito Peleg 4 min read
Leadership

The Silent Killer of Agency Growth: How to Break Free from Unpredictable Revenue

One month you’re thriving, the next you’re scrambling. For many agency owners, revenue feels like a roller coaster, thrilling highs followed by anxiety-inducing lows.  But here’s

Vito Peleg 6 min read
Leadership

Omnisend at the Web Agency Summit 2025: Helping Web Professionals to Drive Ecommerce Growth

The Atarim Web Agency Summit 2025 brought together thousands of web professionals from around the world for a five-day virtual experience centered on innovation, growth, and

Vito Peleg 4 min read

Product Updates

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Product Updates

The Stalled Project Trap: How a Clock on Every Stage Saves Agency Relationships

Clients rarely leave over the work. They leave over the silence. Why stalled projects cost agencies, and how a clock on every stage changes who notices

Vito Peleg 5 min read
Product Updates

It’s Time Delay Time! January 8 Atarim Release Notes

2025 was a whirlwind. It was the year we planted the flag for AI QA and built the foundation of the InnerCircle. But if last year

Vito Peleg 4 min read
Atarim News

End Of Year Extravaganza: December 17 Release Notes

Goodness gracious me. Following what feels like weeks of massive updates, we’re back again to share a frankly ridiculous amount of new features and releases. The

Vito Peleg 4 min read

Sales

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Freelancing

4 Ways to Make Your Black Friday Landing Pages Irresistible

Let’s be real. Your old Black Friday playbook? Yeah, it’s toast. Black Friday’s Different This Year.  The 2025 shopper isn’t stumbling onto your Black Friday deal,

Zachery Mimbs 8 min read
Freelancing

How To Sell Copywriting Services To Your Clients

You’ve done it. You’ve sold your awesome web design services to another client because, well, they can see just how utterly brilliant you and your team

Abby Wood 10 min read
Freelancing

Value-Based Pricing for Consultants: Bigger Profits Without Working More

Value-based pricing is one of the best ways to multiply your income, without working more. In fact, it’s one of our favorite strategies to grow consulting

Justin Arnold 8 min read

WordPress

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Freelancing

How to Structure and Price WordPress Care Plans (Without Adding Staff)

Most agency care plans, including the first ones I sold, run on the empty gym membership model. 😅 The gym wants as many members signed up

Vito Peleg 8 min read
Running An Agency

What Model Context Protocol (MCP) Means for Web Agencies in 2026

What Is Model Context Protocol (MCP) in Plain English? The last time we overhauled our help docs, the featured images alone took a month because of

Vito Peleg 7 min read
Leadership

I’ve watched this industry “die” four times since GeoCities. Here’s My Take.

I’ve been building websites since I was 14, back on GeoCities (remember that?), so I’ve watched this industry panic before. Quite a few times, actually. Drag-and-drop

Vito Peleg 4 min read

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