running an agency is hard. learn the easy way.

Every agency reinvents the wheel with every new project. New colors, new buttons, new layouts, all built from scratch, every single time. It eats into your margins and slows your team down.

In this session, you’ll learn how to build a reusable design system that brings consistency to your client work, speeds up delivery, and makes it easier to hand projects between team members.

We’ll cover what to include in your system, how to get your team to actually use it, and why agencies that adopt design systems finish projects faster and with fewer revisions. If you’re tired of starting from zero on every build, this one’s for you.

Most agencies don’t fail because they can’t get clients. They fail when they start growing.

Karim has seen it happen over and over. That 8 to 15 person range where everything that used to work just stops. Hiring outpaces training, scope starts slipping, margins get tight, and suddenly you’re managing fires all day instead of leading.

He’s been running Crowd Favorite, widely recognized as the original enterprise WordPress agency, for over 15 years. He’s scaled through every stage and knows exactly where the cracks show up.

In this session, Karim breaks down how to stabilize your margins, tighten your offers so scope creep stops draining you, build repeatable services that create real recurring revenue, and structure your team so you’re not the bottleneck. He’ll also get into where AI actually fits into your workflow right now without overpromising to clients.

If you’re in that in between stage where you’re growing but feeling the cracks, this is the session you need to be at.

Many web agencies dream of building their own product. Far too often they end up repackaging client work as “innovation” and wondering why it doesn’t scale. In this talk, you’ll learn why turning an agency into a product company isn’t a natural evolution. It’s a strategic transformation, and most teams get it wrong.

Based on hard-earned lessons from the trenches, this session unpacks the traps that catch nearly everyone: building too custom, too technical, too slow, and with too little focus, all while underestimating what product development actually costs. You’ll discover why a crystal-clear product vision and a sharply defined Ideal Customer Profile matter far more than any feature list.

I’ll walk through the critical journey from founding to Product-Market Fit, with a spotlight on the phase most people misunderstand: unlocking growth. This is where your Go-to-Market strategy, value frameworks, and sales playbooks either carry you forward or quietly kill the whole thing.

Finally, I’ll get into how agencies should actually organize themselves, how to separate product from project work, and why scaling too soon is one of the most expensive mistakes you can make. By the end, you’ll have a clear playbook for whether your agency should build a product at all, and if so, how to do it without burning the house down.

Most WordPress agencies are stuck in a cycle of one-off projects, constantly chasing the next client just to keep revenue steady.

But the agencies that are growing fastest have figured out how to build predictable, recurring income into their business model. In this session, you’ll discover the most effective recurring revenue strategies working for WordPress agencies right now, from maintenance plans and hosting to productized services and retainers.

We’ll break down how to price them, how to pitch them to clients who are used to paying once, and how to structure your team so recurring work doesn’t eat into your project capacity. If you want to stop starting every month from zero, this talk will show you how.”

Most agencies are experimenting with AI tools.

Lone Rock Point went further and onboarded one just like we onboard new employees (the human kind, lol).

This session is the story of adding a functioning member of the Lone Rock Point team using OpenClaw.  She a name, a role, a personality, access to the agency’s systems, and actual responsibilities: morning briefings, pipeline monitoring, meeting prep, weekly reports, and more.

(Note that I’m referring to it as “She” instead of “It”)  She even has her own phone number.

This isn’t a demo of ChatGPT prompts or Claude code skills. It’s an alternative approach that feels different. The result is integrating AI as an actual team member into the daily rhythm of an agency. Hear what changes when you stop treating AI as a utility and start treating it like a colleague.

Attendees will leave with lessons learned from the setup process and a clear picture of what’s possible right now for agencies of any size.

On LinkedIn, many founders and professionals stay stuck in a cycle of inconsistent posting, playing it safe, or overthinking what to say. The result is a vanilla presence that looks fine on the surface but doesn’t build trust or attract the right clients.

This talk shows you how to move from being the world’s best-kept secret on LinkedIn, stuck with a ghost-town presence, to becoming a relatable expert. Someone your ideal clients recognise, trust, and want to work with.

Here’s what will shift for you:

What’s been holding you back from showing up and how to move past your own LinkedIn Berlin Wall of Fear.

How to think about your content so it actually resonates with the clients you want to attract.

What it really takes in 2026 to build trust on LinkedIn and turn visibility into meaningful conversations.

 If you’re feeling overwhelmed with AI right now, you’re not alone. There’s so much noise about what it can do, but very little about what it’s actually doing inside real web agencies and digital marketing businesses right now. In this session, we’re going to cut through that noise.

I’ll show you what happened when we decided to dig deep and build AI-powered systems across our entire agency, covering everything from sales and onboarding to reporting, audits, strategy and beyond. I’ll walk through real demos of the tools we use, share the honest business impact, and show how we’ve improved operations by up to 7x, reduced losses, and delivered a dramatically better experience for our clients.

You’ll leave with practical ways to start integrating AI into your own agency right now, plus a free AI Agency Toolkit to help you get started.

In this fireside Q&A, Kevin Gibbons shares how agencies can win better clients without chasing shortcuts or silver bullets. Drawing on years of building Re:signal, he will unpack what actually drives sustainable growth. Expect practical insights on client acquisition, positioning, and long-term thinking that agency owners can apply immediately to build a steadier, more resilient pipeline for lasting, profitable agency growth.

The world’s biggest e-commerce brands spend millions testing and refining the features that drive discovery, conversions, and loyalty. As a WordPress agency, you don’t need their budget to deliver the same results for your clients.

In this talk, Katie Keith, founder of Barn2 Plugins, breaks down four real-world case studies from major brands, unpacks the features that are actually moving the needle, and shows you exactly how to replicate them on WooCommerce client sites using the right plugins. No guesswork, no bloated custom builds. Just proven patterns you can put to work immediately.

Whether you’re scoping a new project or looking for ways to add serious value to an existing one, you’ll walk away with practical features to build into your standard recommendations and a set of high-impact extras to pitch to clients who want to take their store further. This is the kind of talk that pays for itself on your next proposal.

Ever been looking for information online? You click into a website, get frustrated because it doesn’t meet expectations and leave. That’s happening on millions of websites everyday. Evicting great fit customers because the site is too frustrating. 

Accessibility is the answer to “why this site doesn’t meet expectations and is frustrating”. Fixing it fixes revenue for your customers. But not every client has the budget for a full audit and remediation. This session teaches how to prioritize which accessibility fixes have the most impact to make sites easier to keep customers & avoid legal trouble. This is practical, business-focused advice that helps attendees convert simple audits into revenue.