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Analytics & Metrics

Measure how fast work moves, where feedback stalls, and how effort is spread across your projects and your team.

Atarim team Updated 20 Oct 2026 · 8 min read
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Atarim task metrics showing completion counts and status breakdown
Before you start

Relevant for

  • Agency owners, project managers, and team leads who need to measure delivery speed and workload rather than chase individual tasks.

Required knowledge

  • Familiarity with tasks, projects, and project stages, and an understanding of which people in your workspace are team members and which are clients.

Tools & resources needed

  • An Atarim account whose role carries analytics access, and enough activity in the workspace for the figures to be meaningful.

Analytics takes everything recorded across your workspace — tasks created and closed, comments left, approvals given, revisions requested — and turns it into metrics you can act on. It answers the questions that individual tasks cannot: is delivery getting faster, which projects are absorbing the most effort, and is the hold-up on your side or the client’s.

Everything on the screen is scoped to the workspace you are currently in. The Overview covers a rolling 30-day window, while the Projects and Team tables are not limited by date.

Who this is for

Analytics is permission-gated. By default Owners and Administrators see it and Team Members don’t. If your role does not carry analytics access, the item will not appear in your left navigation at all. It isn’t one of the options in Settings → Workspace Permissions, so ask an administrator if you need it.

The metrics themselves cover the whole workspace regardless of who is looking, so anyone with access sees the same figures.

Analytics Overview tab with eight statistic tiles across the top and the Urgent Tasks Volume, Client Vs Team Contribution Ratio and Activity Trend charts below, with a red arrow pointing at Customise Graphs
The <strong>Overview</strong> tab combines headline statistics with charts across the whole workspace.

Opening Analytics

Analytics measures your review and delivery process rather than campaign or product outcomes, which is worth knowing before you go looking for either.

Instructions:

  1. Select Analytics in the left navigation. It sits in the lower group, alongside Workflows, People, and Settings. The screen opens on the Overview tab.
  2. Choose the tab that matches what you are trying to learn — Overview, Projects, or Team.
TabWhat it covers
OverviewHeadline statistics and charts across the entire workspace.
ProjectsA per-project table covering task volume, progress, and stage.
TeamA per-person table covering completed work, open work, and project involvement.

Narrowing what you see

The Projects and Team tabs each have a picker that narrows that tab’s table. The Overview always covers the whole workspace.

Instructions:

  1. On the Projects tab, open the project picker, which defaults to All Projects. A searchable list opens — type into Search projects… to find one quickly; if nothing matches you will see “No projects found.”
  2. Select a project to narrow the table to that project, or leave it on All Projects.
  3. On the Team tab, open the people picker, which defaults to All Users, and select a person to show only their row. It works the same way, with a Search users… box and a “No users found.” empty state.
Warning
The Overview covers the last 30 days. Its tiles and most charts use a rolling 30-day window ending today, so a quiet month reads as a slow one. Tasks Per User and Urgent Tasks Volume show every task that is not yet complete, whatever its age. The Projects and Team tables are not limited to 30 days either. They count all tasks, not just recent ones.
Note
That window cannot be changed. There is no date range control, so every Overview figure refers to the same rolling 30 days.
Tip
Each picker narrows only its own tab’s table, never the Overview. If a table looks unexpectedly short, check its picker first. Opening the Overview tab resets the project picker to All Projects, and both pickers reset to All Projects and All Users each time you open Analytics.
Analytics Projects tab with the All Projects picker open, plaus typed in its search box so only Plausible Analytics is listed, and a red arrow pointing at the search box
The project picker on the <strong>Projects</strong> tab, with its search box.

Choosing which metrics appear

The Overview tab is built from two independent sets — statistic tiles across the top, and charts below — each with its own visibility menu. On a desktop screen, the tiles also stay at the top when you switch to the Projects or Team tab.

Instructions:

  1. Select Customize Overview at the top right of the screen. A dropdown opens headed Show/Hide Widgets, listing every available statistic tile with a toggle.
  2. Toggle tiles on or off. The grid updates immediately.
  3. Select Customise Graphs for the chart equivalent. A dropdown opens headed Show/Hide Charts. This control only appears on the Overview tab.
Customize Overview dropdown headed Show/Hide Widgets, listing the statistic tiles with a checkmark beside each one that is shown, and a red arrow pointing at the list
The <strong>Customize Overview</strong> dropdown, headed <strong>Show/Hide Widgets</strong>, with a checkmark beside each tile that is shown.

The statistic tiles

Eight tiles are shown by default:

TileWhat it measuresWhy it matters
Avg Task TurnaroundAverage time from a task being created to being completed.The single clearest read on delivery speed.
Feedback CycleAverage time, in hours, from a task being created to its first comment.A rising figure means new tasks wait longer for a first response.
Unresolved CommentsComments still awaiting a response or resolution.Shows where conversations have been left hanging.
Guest Response TimeAverage time, in hours, before a task gets its first reply.
Task Type DistributionThe mix of task types across the workspace.Shows what your team actually spends its time on.
Active Task PercentageProportion of tasks currently active.A quick read on how much is genuinely in motion.
High Priority PercentageProportion of tasks marked high priority.A persistently high figure means prioritization has stopped meaning anything.
AI Time SavedEstimated time your team saved through AI reviews.Shows how much review work AI is taking off your plate.

Six more can be switched on from Customize Overview:

TileWhat it measures
Tasks Completed On Time PercentageProportion of tasks finished by their due date.
Approval Cycle DurationAverage time from a page becoming reviewable to being approved.
Average Comments Per TaskHow much discussion each task generates.
Task Resolution VelocityHow quickly tasks move from created to completed.
Revision Reduction RateComments per task this period compared against the previous one.
Revisions Per TaskAverage comment activity per task, a guide to revision load.
Tip
Several tiles compare the current 30 days against the previous 30, so a figure showing direction of travel is telling you whether things are improving — not just where they stand today.
Recommendation
Switch off tiles you never read. A short Overview that gets scanned every week is more useful than a complete one that gets ignored.

The charts

Six charts show by default. Switch on Most Active Projects from Customise Graphs.

ChartWhat it shows
Top Active CollaboratorsWho is contributing most across the workspace.
Tasks Per UserTasks not yet complete, assigned to each person.
Inner Circle ParticipationParticipation levels within your core group.
Activity TrendDaily activity from comments and tasks across the period.
Urgent Tasks VolumeTasks not yet complete, split by priority.
Client Vs Team Contribution RatioHow tasks and comments split between your team, your clients and AI experts.
Most Active ProjectsWhich projects are generating the most activity.

The Projects tab

A table with one row per project:

ColumnWhat it shows
Project NameThe project the row refers to.
All TasksTotal task count on that project.
Project CreatedWhen the project was added.
ProgressHow far through the work the project is.
Project StageThe stage the project currently sits in.
Status DistributionHow that project’s tasks are spread across statuses.

Project stages can be opened directly from this table, so you can review and change where a project sits without leaving Analytics.

Analytics Projects tab with a table of projects showing All Tasks, Project Created, Progress, Project Stage with Set Stage buttons and Status Distribution, and a red arrow pointing at the Project Created column
The <strong>Projects</strong> tab lists each project with its task count, creation date, progress, stage and status distribution.
Tip
Status Distribution is the fastest way to spot a project stuck in review.

The Team tab

ColumnWhat it shows
NameEach person in the workspace.
User RoleTheir role in the workspace.
Tasks CompletedHow many tasks they have finished.
Open TasksHow many are still outstanding.
Associated ProjectsHow many active projects they are on.
Team tab listing members with their roles and tasks
The Team tab in Analytics showing team members with their role, tasks completed, open tasks, and associated projects.
Warning
Task counts are not performance scores. A task can be a one-line copy fix or a week of work, and this table cannot tell the difference. Use it to spot uneven distribution, then talk to the people involved rather than ranking them.

Known limitations

  • There is no export. Figures cannot be downloaded from the dashboard, so client reporting means capturing them manually.
  • The Overview period is fixed at the last 30 days. There is no date range control, so you cannot widen, narrow, or shift the window.
  • Nothing spans workspaces. Every figure covers the current workspace only.
  • You cannot add custom metrics. Tiles and charts can be shown or hidden, but the set itself is fixed.
  • Analytics does not include time tracking. Logged hours are not part of these metrics.

FAQs

Can I export analytics for a client report?

Not from the dashboard. There is no export control at present, so figures need capturing manually.

What period do these figures cover?

The Overview tiles and most charts cover a rolling 30-day window ending today, and the window cannot be changed. Tasks Per User and Urgent Tasks Volume show every task that is not yet complete. The Projects and Team tables are not limited to 30 days.

Can I compare this month against last month?

Only where a tile does it for you. Several metrics compare the current 30 days against the previous 30 and show the direction of travel — Revision Reduction Rate is the clearest example. There is no manual period selector.

Does Analytics include time tracking or logged hours?

No. These metrics are built from task and collaboration activity, not from logged time.

Can I add my own metric?

No. You can show or hide what Atarim provides, but the set is fixed.

Do my widget choices affect what my colleagues see?

No. Showing and hiding tiles and charts changes your own view of the Overview tab.

Why does a team member show no completed tasks?

Check whether their work sits in another workspace.

Does Analytics cover every project or only active ones?

The Projects table lists the active projects in your current workspace. Archived projects are left out. To see one project on its own, use the project picker on the Projects tab.

Common issues

  • Analytics is missing from the sidebar. Your role does not carry analytics access. It isn't set in Settings → Workspace Permissions, so ask an administrator about your role.
  • Figures look far too low. The Overview covers only the last 30 days. On the Projects or Team tab, check the picker isn't set to one project or person.
  • A tile or chart you used before has gone. It has been toggled off. Check Customize Overview and Customise Graphs.
  • Numbers differ from another workspace. Expected. Nothing aggregates across workspaces.
  • A metric shows nothing at all. There may be no qualifying activity in the last 30 days. The window is rolling, so older work drops out of the figures.
  • Figures dropped after a quiet period. Expected. The 30-day window moves with the calendar, so a slow fortnight pulls averages down even if nothing changed about how you work.
  • You cannot find an export button. There isn’t one. Capture the figures manually.

Conclusion

Analytics is most useful read as a trend rather than a scoreboard. Turnaround, feedback cycles, and revisions tell you whether your process is improving, and the Client Vs Team Contribution Ratio shows who is doing the talking. Check it on a regular rhythm, and the changes will mean something.

Learn About Activity Tracking and Reporting

Tips & best practices

  • Pick a fixed day each month to review Analytics. The window is a rolling 30 days, so reviewing on the same date is what makes your own records comparable.
  • Screenshot the Overview at the end of each month. With no export, that is the only record you will have of where things stood.
  • Check the picker on the Projects or Team tab before reading the table. A leftover pick is the most common cause of a table that looks wrong.
  • Use the Team tab to spot uneven workload, not to rank people. Task counts say nothing about task size.
  • If High Priority Percentage stays high, the problem is prioritization rather than capacity.

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