Atarim for Marketing Managers: Integrating Atarim into Campaign Management

The Challenges Marketing Managers Face

1. Scattered Workflows: Managing multiple campaigns across various platforms can lead to inefficiencies and missed deadlines.
2. Inefficient Collaboration: Coordinating between design, content, and product teams can be time-consuming, especially when feedback is disorganized.
3. Tracking Campaign Progress: Monitoring task completion and ensuring milestones are met across campaigns can be overwhelming without centralized tools.
4. Client and Stakeholder Approvals: Gathering approvals and aligning with external stakeholders often delays campaign execution.
5. Time and Resource Management: Allocating resources effectively and tracking performance metrics can be difficult without proper tools.

How Atarim Supports Marketing Managers

1. Workspaces for Campaign Organization

Atarim’s Folder/Workspaces help marketing managers organize multiple campaigns simultaneously.

• Create separate folders/workspaces for different campaigns or brands, ensuring resources and projects are aligned and focused.
• Assign teams and stakeholders to specific folders/workspaces, maintaining clarity and preventing cross-campaign confusion.

Example: Ryan sets up a folder/workspace for a holiday campaign, ensuring that all tasks, designs, and communications for this campaign are consolidated.

2. Project Management and Collaboration

Atarim’s project management tools enable marketing managers to oversee campaign deliverables effectively.

• Project Screens: Create projects for campaign-specific needs like content creation, graphic design, and website updates.
• Use folders to categorize projects by deliverables or campaign type.
• Assign team members to ensure accountability and alignment on goals.

Example: Ryan creates a project for a new product launch, assigning writers to create copy and designers to prepare visuals, all within a shared folder.

3. Visual Collaboration Tools

Atarim’s visual collaboration tools simplify the review and approval process.

• Collaborate to gather feedback on landing pages, ads, or website updates.
• Annotate directly on web pages using Atarim’s annotation feature.

Example: Ryan shares a landing page URL with stakeholders, who leave comments directly on the page to suggest edits and approve changes.

4. Centralized Communication via Inbox and Boards

Atarim consolidates communication and task tracking into a single platform.

• Inbox: Manage all campaign-related requests and feedback in one place, prioritizing tasks by deadlines.
• Boards: Visualize campaign progress with Kanban-style boards, tracking task statuses from “Open” to “Complete.”

Example: Ryan uses the Inbox to address client feedback on a campaign asset and the Boards to monitor task progress, ensuring nothing is overlooked.

5. Workflow Automation

Automate repetitive processes to improve efficiency and reduce manual follow-ups.

• Notify team members automatically when urgent feedback is added.
• Send notification to third party platform based on task status update.

Example: When a task is marked as urgent, Atarim automatically notifies the assigned team members to ensure prompt action.

6. Forms for Campaign Intake

Atarim’s customizable forms streamline the collection of campaign requirements and approvals.

• Use forms to gather client inputs, content briefs, or creative assets.
• Embed forms into your workflows to ensure consistency and efficiency.

Example: Ryan uses a form to collect campaign details from clients, such as goals, target audience, and necessary assets.

7. Time Tracking and Reporting

Track time spent on tasks to manage resources and evaluate campaign performance.

• Use time entries to monitor how resources are allocated across campaigns.
• Generate reports to analyze team productivity and ROI.

Example: Ryan tracks time spent on content creation versus design, using the insights to optimize resource allocation for future campaigns.

8. Collaboration with External Stakeholders

Atarim’s guest access feature ensures seamless collaboration with external stakeholders.

• Invite clients and collaborators to specific projects while controlling their permissions.
• Allow external stakeholders to leave feedback without accessing sensitive internal data.

Example: Ryan invites a client to review ad creatives and leave comments, streamlining the approval process.

9. Integration with Third-Party Tools

Atarim integrates with tools like JIRA, Slack, and ClickUp, ensuring seamless communication and task updates across platforms.

• Automate updates and notifications between Atarim and your existing marketing stack.
• Ensure all teams stay aligned, regardless of the tools they use.

Example: Ryan connects Atarim to Slack, enabling instant notifications whenever feedback is added to a project.

Why Marketing Managers Choose Atarim

1. Efficient Campaign Management: Organize and manage campaigns within dedicated workspaces and projects.
2. Streamlined Collaboration: Visual feedback tools ensure faster reviews and clear communication.
3. Improved Accountability: Task assignments and automated notifications enhance team alignment.
4. Enhanced Resource Utilization: Time tracking and reporting optimize resource allocation and campaign performance.
5. Client-Centric Features: Tools like forms and guest access make stakeholder collaboration seamless.

Features Tailored for Marketing Managers

1. Workspaces: Organize campaigns and manage resources across multiple projects.
2. Visual Collaboration Tools: Review and annotate designs, landing pages, and ads with stakeholders.
3. Boards and Inbox: Centralize communication and visualize progress with task tracking tools.
4. Workflow Automation: Automate repetitive tasks like notifications and status updates.
5. Third-Party Integrations: Connect with tools like Slack, ClickUp, and JIRA to maintain a cohesive workflow.

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